You might hear people say that email marketing is dead, but nothing could be further from the truth. Email is still the reigning champion for consumer engagement and return on investment (ROI), and the reason comes down to one common denominator: number of users.
Email Use is Still Skyrocketing
According to HubSpot’s 2018 Marketing Statistics, there will be an estimated 3 billion email users by the year 2020. That’s a massive potential audience for both B2B and B2C marketing opportunities. Not only that, but 86% of consumers say they want to receive promotional emails at least once-per-month, with some users reporting they wouldn’t mind weekly emails from trusted businesses (Statista, 2015). If email marketing is not on your company’s agenda, you are missing your shot at bringing in a huge chunk of revenue.
Gain Massive ROI
Email marketing provides a massive return on investment, with every dollar spent on email marketing netting $38, according to a 2015 report by The Direct Marketing Association. For those who are not math savvy, that’s a 3700% increase. It’s staggering. It also means you need an email marketing plan that’s savvy, with people committed to following up and adjusting based on the analytics. There’s too much money at stake to ignore the effectiveness of email marketing.
Email is the Preferred Business Contact for Consumers
A whopping 72% of consumers say they prefer businesses to contact them via email, and this was true for every polled demographic. However, with the caveat that any contact should be with permission – hatred for spam is universal. Other digital methods of communication ranked lower than more traditional methods such as postal mail, television ads, and print media. Email is still relevant, and that doesn’t look to be changing any time soon. Transaction rates via email are also 6x higher than through other digital methods.
Email Content Matters
The evidence is overwhelmingly in favor of email marketing for B2B and B2C consumer contact and ROI. However, email content is vitally important. HubSpot’s report on the science of the email indicates that as the number of images increases, the click-through rate actually decreases. Writing that captures the reader’s attention, especially the subject line, are the way to get your foot in the proverbial door. If you feel uncertain about launching your own email marketing campaign, enlist the services of a professional writer who has marketing experience. There’s too much at stake to ignore the power of a well-written email.