Every business wants their website to rank well in organic searches, generate traffic, produce leads, and convert those leads into customers. Although it may seem elusive, generating traffic through solid SEO practices is not a secret, or impossible. Unfortunately, too many businesses and marketing departments dismiss this evidence from some of the top marketing research firms: blog posts, frequently published with relevant content, are the best SEO strategy.
Content Is Effective
When it comes to the best SEO practices, written content is the most effective tool in the toolbox. When utilizing focus keywords and other SEO methods, content creation improves search ranking more than any other method. Content generates 3x as many leads as paid advertising and 72% of marketers claim that production of relevant content is the most effective SEO practice. Relevant is the critical takeaway from these statistics.
Blog Posts Are the Best Content
If relevant content creation is the most effective tactic for SEO, then blog posts are the most effective content, period. B2C companies that blog 11+ times per month net four times as many leads as their competitors who post only 4-5 times per month. Additionally, 53% of marketers claim that blog post creation is their top inbound marketing priority. Writing blog posts is a great idea, but junk posts that are poorly written, with stuffed keywords, are not benefiting your business or the readers suffering through them.
Want Traffic? Post Often
The key to generating more traffic to your website with blog posts is to write and publish… often. One of the key pillars of SEO ranking is for your website to be crawled and cataloged for new content. According to HubSpot, companies that routinely publish 16+ blog posts each month generate 3.5x more traffic than their competition. Again, this is relevant content AND each post should still be utilizing a smart keyword approach, subheadings, bullets, and other SEO content techniques. As always, generating this kind of content comes down to expertise.
Use A Professional Writer
It’s not unusual for businesses to expect their people to write all the marketing content themselves, even if those employees don’t have the skill set needed. Sometimes, a company looks to a cheap content mill to stretch the budget, but this is always a bad idea. You may only pay .03 per word, but it will not be the relevant content required to boost traffic, generate leads, and convert customers. When it comes to quality written content, you get what you pay for, so hire a writer to be on staff in your marketing department, or outsource your content needs to a reputable freelancer to get the job done right.